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The Overcoming Stigma and Discrimination Project (OSD Project) aims to combat stigma and discrimination against people living with HIV/AIDS (PLHIV) in Nagaland and Manipur through a mix of mass media and community based interpersonal communication interventions to raise people's awareness and change attitudes about HIV/AIDS.
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Our approach
The project used four key elements: (click on the images below to access the information and their respective videos)
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| Community participation |
Inclusion of PLHIV |
Local ownership |
Sustainability |
Why it Worked
Reducing self-stigma for PLHIV was one of the OSD Project's major successes. "For me, it [understanding stigma and discrimination] was very educational because I come from a broken family and I have a father who is a drug addict. I do not discriminate against people because I have an understanding. Since the day they showed us the DVD there was some kind of inner feeling. People used to ignore us and did not like to include us. I spoke in the church about all of these things. Most of the people, the youth, now try and interact more." (click on the images below to access the information and their respective videos)
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| Taking it to scale |
Adapting to the environment |
High quality, high impact |
These materials can be easily adapted and reproduced for other contexts.
To view or download these materials click on one of the below options
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| Creative Print Materials |
Public Service Announcements (for TV) |
Radio Materials |
Film Documentaries |
Stigma and Discrimination Booklet |
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Produced by Overcoming Stigma & Discrimination Project of the Nossal Institute and EHA-Project ORCHID Supported by AVAHAN, the Indian AIDS Initiative of the Bill and Melinda Gates Foundation The content of the OSD Project Archive can be reproduced with due acknowledgement to OSD Project and the Nossal Institute for Global Health Overcoming Stigma and Discrimination Project Nossal Institute for Global Health |
HIV Stigma | HIV Discrimination | AIDS Stigma | Manipur | Nagaland | The University of Melbourne | The Nossal Institute for Global Health↩